UMD is an urgent care provider in New York City. They are open 24/7, and no appointment is necessary. Their facilities provide a range of exams, including X-Rays, EKG, Spirometry and on-site laboratory for necessary testing (Blood Tests, etc.)

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UMD is a fairly new Urgent Care provider in New York City. Despite offering high quality services and top medical staff, they launched into an already crowded industry with well-established networks such as CityMD and Northwell Health, among others.

Unlike most Urgent Care networks in New York—which concentrate their facilities around in and around Manhattan—, UMD has multiple branches in several boroughs: Manhattan, Queens, Brooklyn and the Bronx. Our task was to promote how conveniently close a UMD facility can be in case of an emergency.

The pose of each of the characters, the position of the lens, the distortion chosen for the render and the placement of “the corner” in the exact center of the page brings all the attention for what we know will happen seconds later. The style and colors bring a freshness and pleasantness – bad things happen all the time, but with the right medical care right around the corner these small things can easily and quickly be handled.

Instead of the traditional “bubble” CGI look and feel, we are mimicking hand-made painted clay figures. The amount of detail and texture this style delivers gives the campaign a fresh, unique style