Film Craft > Post-Production

ASHE VERSUS

THE YOUTH, Curitiba / MODERNA, INC. / 2024

Awards:

Gold Cannes Lions
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Film
Supporting Content
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Overview

Credits

OVERVIEW

Why is this work relevant for Film Craft?

This film is relevant to craft categories due to its meticulous attention to detail and innovative storytelling approach. From the accurate production design and casting to the integration of animation and original soundtrack, each element showcases craftsmanship in various aspects of filmmaking. The recreation of historical settings, character portrayal, and seamless blending of live-action and animated sequences demonstrate excellence in production, design, and storytelling. The film's commitment to authenticity, history and creativity.

Please provide any cultural context that would help the Jury understand any cultural, national or regional nuances applicable to this work.

The film's tribute to Arthur Ashe holds significant cultural and historical resonance, particularly within the context of Black History Month in the United States. Ashe's legacy as the first black man to win the U.S. Open men's singles title transcends the realm of sports, symbolizing resilience, achievement, and advocacy for civil rights. Furthermore, the film's depiction of Ashe's elegant rebellion and multifaceted contributions resonates deeply with the African American community, highlighting the ongoing struggle for equality and representation. By weaving together elements of tennis, activism, and personal narrative, the film captures the essence of Ashe's enduring impact on American society, making it a poignant and timely tribute to a cultural icon.

Write a short summary of what happens in the film.

The film is a cinematic tribute to Arthur Ashe's pioneering legacy, meticulously crafted with attention to detail and artistic flair. It opens with a recreation of the iconic 1968 U.S. Open court, where Ashe made history as the first black man to win a Grand Slam title. Through a blend of live-action footage and animation, Ashe's remarkable journey unfolds, capturing his elegance and resilience both on and off the tennis court. The production team's dedication to authenticity is evident in the casting of actors who embody Ashe's likeness and in the creation of period-accurate wardrobe and visuals. An original soundtrack underscores the film's emotional depth, while analog film elements evoke a sense of nostalgia. Ultimately, the film stands as a timeless homage to Ashe's enduring impact on sports, activism, and cultural history.

Background:

The production of the short film honoring Arthur Ashe's legacy was driven by a clear brief: to celebrate his multifaceted achievements as the first black man to win a Grand Slam in tennis, a civil rights activist, and a health awareness educator, particularly during Black History Month in the US. The team aimed to create a dynamic and visually engaging tribute that showcased Ashe's elegance and resilience both on and off the court. With a mixed media approach combining voice recordings, photographs, and archival footage, the film sought to capture the essence of Ashe's persona and commemorate his enduring legacy. The project was a collaborative effort, drawing on the talents of a diverse team dedicated to honoring Ashe's impact on sports, activism, and public health.

Tell the jury the animation used and summarise any relevant challenges or techniques.

The creation of the animated blocks was a bi challenge, especially when we are blending hand-painted scenes with live action scenes. Each frame becomes a canvas, meticulously crafted to reflect the authenticity of real-world experiences. Drawing from actual events lends depth and resonance to the narrative, grounding the story in a tangible reality. The cinematography of the animation mirrors the live-action choices, ensuring a seamless transition between the two mediums. Character design, particularly Ashe's iconic hair and glasses, pays homage to classic archetypes while infusing them with contemporary flair. Whether in live footage, portrayed by a similar-looking actor, or in animation, Ashe's essence remains consistent, bridging the gap between reality and fiction. This holistic approach to filmmaking not only captivates audiences but also honors the power of storytelling to evoke genuine emotion and connection.

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