Sarah Franklin, President and CMO Salesforce, talks to Jim VandeHei, CEO of Axios, about his multiple groundbreaking journalism ventures.

First at Politico then at Axios, VandeHei has shaped the political reporting landscape by prioritizing user experience. Sarah and Jim discuss how everything about Axios, from the layout, to the article format, and even the language used in its stories, is designed to briefly and efficiently give the reader as much information as possible.

It is part of a mission he calls “Smart Brevity,” a principle he sticks to even if it means sacrificing short-term profits. Because, VandeHei notes, now more than ever is the time for impactful communication.