Design > Graphic Design & Design Crafts

BACON TAKEDOWN

BBDO MINNEAPOLIS, Minneapolis / HORMEL / 2013

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Overview

Credits

OVERVIEW

BriefExplanation

To create buzz & interest about the first ever bacon take-down that centers around a recipe contest using unique bacon recipes.

ClientBriefOrObjective

With no mass media budget, create awareness for Black Label Bacon.

Implementation

We created a poster campaign inspired by old vintage wrestling and boxing posters but with our own unique pork spin.

Outcome

The bacon take-downs were complete sell-outs. With this success, the client is planning the next events in bigger venues.

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