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BANTAYOG STREET MEMORIALS

DENTSU CREATIVE, Makati City / BANTAYOG NG MGA BAYANI FOUNDATION (MONUMENT OF HEROES) / 2024

Awards:

Shortlisted Spikes Asia
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MP3 Original Language
Supporting Content

Overview

Credits

Overview

Write a short summary of what happens in the radio or audio work.

The stories of 3,257 people killed, 35,000 tortured, and 70,000 incarcerated are being silenced on social media. These are stories of bravery that can enlighten the minds of Filipino youth. But these had to be told compellingly, away from the noise of online disinformation.

So we took these stories offline, through STREET MEMORIALS.

We identified exact locations where martial law heroes were murdered or last seen. Candles were then lit in these places - schools, sidewalks, bridges - on the month the late dictator’s ousting is commemorated.

Remembering the heroes this way revealed more of the truth, as the candle wax filled in a mold illustrating the faces of each represented hero. The QR-powered memorial led to a website where 3D & Spatial audio dramatizations revived stories of bravery -creating a more immersive and tangible reminder of the heroes’ sacrifice, right where it happened.

Background:

Established in 1986, Bantayog ng mga Bayani Foundation (Monument of Heroes) or “BANTAYOG” was founded by a group who spearheaded the struggle against the repressive MARTIAL LAW DICTATORSHIP of FERDINAND MARCOS Sr. To this day, the organization continues to honor the heroes of that dark era.

Unfortunately, online disinformation is whitewashing the atrocities of the dictator’s 20-year regime from the minds of younger generations that have no recollection of this era to begin with.

The organization knew it needed to do something brave and daring to bring truth to light. But with very limited funding and the current political discourse not on their side, how will they challenge the massive and well-organized online Marcos propaganda machinery?

Please provide any cultural context that would help the jury understand any cultural, national or regional nuances applicable to this work e.g. local legislation, cultural norms, a national holiday or religious festival that may have a particular meaning.

CANDLES - Filipinos light candles on the street to remember the departed, tragic or historic events. This practive was used as a symbol of enlightenment.

EDSA PEOPLE POWER REVOLUTION - the peaceful revolution that ousted late dictator Ferdinand Marcos Sr. in February 1986. The Bantayog Street Memorials campaign was launched last February 2023, in time for its 37th anniversary.

HISTORICAL DISTORTION - The youth’s low awareness about Martial Law was the perfect opportunity for Marcos Jr. to twist history in his favor in the last elections. Paid trolls and influencers continue to whitewash the minds and hearts of the generations who have no recollection of Martial Law to begin with. Unfortunately, these generations made up 33% of voters in the last national elections.

Describe the Impact:

The campaign enlightened the Filipino youth and compelled them to share their thoughts back online – sparking a wildfire as posts and sentiments went viral. Major local news caught on - extending the campaign’s reach. Soon, people started challenging the Marcos propaganda once again online and on-ground, as different concerned organizations went back to the streets to decry the said whitewashing.

Best of all, this clamor for truth inspired leading universities to take more serious steps to institutionalize Martial Law education as part of their curriculum. Ensuring future generations will always be aware of this era’s lessons.

Now that more Street Memorials are appearing everywhere in the Philippines, more martial law stories are bringing truth to light like never before.

Translation. Provide a full English translation of any audio.

My story begins with a dream.

To be a storyteller, but my words only found true purpose

when I awoke to the horrors of Martial Law.

My story is filled with trials.

I sought to unravel the injustices of the regime

Through poems, stories and films—

and joining the People’s Movement.

This life I started, soon became my end.

My story ends with a tragedy.

One morning, the civilian militia entered Asuncion

and rained bullets inside the house.

Over the dinner table we feasted on our own blood.

One by one my companions fell,

until I was in point-blank range of the gun

that was to end my years-long fight.

“Go ahead, finish me off.” were my last words.

I am Eman Lacaba. This is my memorial.

Let my story cast away the shadows of the past

and bring the truth to the light.

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