This effort was a radio assignment to re-launch Bounty as the toughest paper towel in the market. Our target is a heavy user of paper towels, and they use them for different tasks in the kitchen - even to clean the toughest messes.For our target, keeping the kitchen clean is a must; they are always fighting against stains in a constant battle to clean the kitchen. We decided to recreate this battle in an unexpected and disruptive way, portraying Bounty as their ally to win.

SFX: Epic war musicMVOs: Jam, jam, jam, jam, jam, jam...Piiiiiiiiii... zaaaaaaaaPancake, pan, pan, pan, cake...Fudge, fudge, fudge, fudge...Ketchup, ketchup...Wiiiiine, wiiiine...Sauce...Pe, pe, pe pepperoni, pe, pepperoni...Steeew, steeeeew...Marmelaaaaaade...Prunnnnne...(SILENCE)MVOs: Juice, juice, juice, juice, juice...Fudge, fudge, fudge, fudge...Prune, prune...Pancake, pan, pan, pan, cake...Ratatatatatatata... touille (Fades under)ANN: For the cleaning battle in the kitchen choose Bounty, the most resistant towel.MVOs: Jam, jam, jam...

Puuuuuumpkin...