Industry Craft > Art Direction

BEACH

CHEIL WORLDWIDE, Panama / GREENPEACE / 2021

CampaignCampaignLayout(opens in a new tab)
Digital Proof JPG
Supporting Images
Demo Film
1 of 0 items

Overview

Credits

OVERVIEW

Cultural / Context information for the jury

Chile has become the largest producer of plastic waste in South America. 990,000 tones of plastic are consumed annually, and only 8% is recycled. All of Chile's ecosystems are now showing the effects of plastic pollution.

We chose five iconic landscapes of Chile to reflect the damage that this crisis is causing. Each detail was meticulously analysed and crafted to create a portfolio of diverse aerial portraits of Chile's nature, made with plastic waste.

These locations are much more than beautiful places. They belong to Chile's cultural and natural heritage, creating a powerful connection between these treasures and this unprecedented crisis.

Translation. Provide a full English translation of any text.

Plastic is everywhere

Easter Island, Chile - 27°04'13.8"S 109°19'18.5"W

Scan to stop the spread

Tell the jury about the art direction.

This project's challenge was to recreate diverse, intricate satellite images of Chile's landscapes, made from ordinary plastic bags - elements where beauty is unusual to find.

We had to work tirelessly with the plastic materials, electrostatic response, and unpredictable creasing to craft these recognisable images of nature. All created from something entirely unnatural - the very human-made plastic pollution that is overtaking nature.

More Entries from Outdoor in Industry Craft

24 items

Gold Cannes Lions
THE MOST VALUABLE NEWS

Print & Publishing

THE MOST VALUABLE NEWS

FOLHA DE S. PAULO, AFRICA DDB

(opens in a new tab)

More Entries from CHEIL WORLDWIDE

24 items

Grand Prix Cannes Lions
KNOCK KNOCK

Glass

KNOCK KNOCK

KOREAN NATIONAL POLICE AGENCY, CHEIL WORLDWIDE

(opens in a new tab)