Industry Craft > Art Direction
CHEIL WORLDWIDE, Panama / GREENPEACE / 2021
Overview
Credits
Cultural / Context information for the jury
Chile has become the largest producer of plastic waste in South America. 990,000 tones of plastic are consumed annually, and only 8% is recycled. All of Chile's ecosystems are now showing the effects of plastic pollution.
We chose five iconic landscapes of Chile to reflect the damage that this crisis is causing. Each detail was meticulously analysed and crafted to create a portfolio of diverse aerial portraits of Chile's nature, made with plastic waste.
These locations are much more than beautiful places. They belong to Chile's cultural and natural heritage, creating a powerful connection between these treasures and this unprecedented crisis.
Translation. Provide a full English translation of any text.
Plastic is everywhere
Easter Island, Chile - 27°04'13.8"S 109°19'18.5"W
Scan to stop the spread
Tell the jury about the art direction.
This project's challenge was to recreate diverse, intricate satellite images of Chile's landscapes, made from ordinary plastic bags - elements where beauty is unusual to find.
We had to work tirelessly with the plastic materials, electrostatic response, and unpredictable creasing to craft these recognisable images of nature. All created from something entirely unnatural - the very human-made plastic pollution that is overtaking nature.
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