This campaign uses the press in a new way to refresh a media that many advertisers consider not innovative at all, showing that press is more alive than ever and, also, that there are fresh products at Aldi Supermarkets, something most people didn’t know.

Coordinated with the newspapers, they gave us their breaking news just before the close of the presses and we used something that seems exclusive to digital: real time.

At 7:00h, over 1M newspapers were on sale with our fresh products wrapped in the same page that´s in the left.

FRESH EVERYDAY. So fresh that they're wrapped in the page you've just read.

Blackberries/Raspberries 1.79 units

ALDI Supermarkets.

What is worth a lot costs a little