Social and Influencer > Online Advertising

BLINDSITE

SAATCHI & SAATCHI NEW ZEALAND, Auckland / ROYAL NEW ZEALAND FOUNDATION OF THE BLIND / 2005

Awards:

Shortlisted Cannes Lions
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Overview

Credits

OVERVIEW

CampaignDescription

The idea was to create a website that simulates the experience of being blind.The viewer navigates using their hearing rather than their sight. The navigation takes the form of sound effect. There is minimal onscreen visual navigation.This site comprises a series of interactive environments to explore, everyday soundscapes that are navigated in real-time. Gameplay elements take the form of simple, movement-based tasks to complete within these environments.After the visitor has successfully navigated an environment, they are rewarded with money by a sponsor, which they can donate to one of the Blind Foundation's fundraising efforts.

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