Social and Influencer > Online Advertising
SAATCHI & SAATCHI NEW ZEALAND, Auckland / ROYAL NEW ZEALAND FOUNDATION OF THE BLIND / 2005
Awards:
Overview
Credits
CampaignDescription
The idea was to create a website that simulates the experience of being blind.The viewer navigates using their hearing rather than their sight. The navigation takes the form of sound effect. There is minimal onscreen visual navigation.This site comprises a series of interactive environments to explore, everyday soundscapes that are navigated in real-time. Gameplay elements take the form of simple, movement-based tasks to complete within these environments.After the visitor has successfully navigated an environment, they are rewarded with money by a sponsor, which they can donate to one of the Blind Foundation's fundraising efforts.
More Entries from SAATCHI & SAATCHI NEW ZEALAND
24 items