We were asked to encourage engagement among teenagers, to a not very appealing subject – giving blood. The idea was distibution of temporary tattoos, visually appealing, with “Give Blood” written on, to be placed right on the spot blood is usually taken from. That met two main insights that came up: after donating blood, people are left with a piece of cotton wool on their arm, which they carry proudly, as if saying “look at me! I gave blood!”. That, plus temporary tattoos’ popularity.

Utilizing a live walking-talking billboard (teenager or adult) produced long lasting exposure, at close to ridiculous costs (2 cents a piece).The client is very pleased to see everyone wear his message, talk about it, and eventually come in for donation, and is considering continuing with this on regular basis

Unlike money or clothes you give away –blood literally comes out of you. That requires a different kind of devotion. Involving the body itself in our work, was aimed to reinforce that devotion. Deciding to put it on, and for as long as it stays there, the person can’t ignore the associations. Nor would the people who see him. And for a longer time than that of the cotton wool.

Some wore it for fashion, others – for the “right” reason. The huge response to our tattoos, carried the message, in an unusual, unique means, to a greater audience, than what the client is used to: Schools, youth centers and meeting places, homes etc. All together - people and places that are not normally accessible to the blood bank’s typical campaigns.