#Bodycantwait raised worldwide awareness on the desperate medical situation of low-income countries: the long waits disabled people have to face in isolated areas.

The broken statues spoke for amputees worldwide and helped Handicap International make this 3D technology available soon for populations in Western Africa, Middle East and South Asia.

The challenge was to find the perfect use of media to support Handicap International’s cause and help them make 3D technology for prosthetics available as soon as possible for the disabled populations in Western Africa, the Middle East and South Asia.

We chose an unconventional medium and developed the idea that broken statues around Paris could speak for amputees worldwide with a single-minded message #bodycantwait.

These statues, including the famous Venus de Milo, and various others in the Jardin des Tuileries and the Parc Monceau were fitted with fake 3D prosthetic limbs for everyone to see. Over a period of 24 hours, these statues became the spokespersons for our message: No more bodies in the world should have to wait this long to be repaired.

We didn’t face any specific restrictions as the campaign concerned orthopaedic equipment and NGO projects, which don’t fall under restricted communication domains in France.

The operation was even relayed on one of the most popular French TV health programmes, called Santé Magazine and they discussed the campaign’s potential for health.

0€ invested on media.

4M€ earned media.

5 million people affected by the campaign around the world.

25 million exposed to the hashtag of the operation on various social networks.

Over 150 press releases in France and around the world.

Picture of the week on CNN, BuzzFeed, Getty Images, The Telegraph and Financial Times.

3D technology available soon for disabled populations in Western Africa, Middle East and South Asia.