TBWA\PARIS, Boulogne-Billancourt / MCDONALD'S FRANCE / 2021
Write a short summary of what happens in the film.
In this film we are totally immersed in a great adventure,
A mother/daughter reading experience that has all the makings of a great epic and wonderful adventure: alternately amazed, amused or frightened, we follow our two protagonists on their one-night odyssey. An adventure that we understand is none other than the evening story, a privileged moment around a book so full of emotion.
Cultural / Context information for the jury
Since 2015, McDonald’s France has been offering the choice between a book and a toy when kids order their Happy Meal menu. This initiative makes McDonald’s the first book distributor in France with over 60 million books already given to children.
Tell the jury about the choice of music track.
The convention for this soundtrack of a fantastic journey of child and his mother would have been to create a Danny Elfman style score. : Magic, adventure, epic. We decided to take the opposite way by choosing a very indie rock sound "cage the elephant" to contrast with the childish marvellous mood of the film.
Yet the brutal acceleration of the chorus match the fast waterfall scene before landing into the child bedroom as the song gently fade down. Child book story can be spicy afterall.
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Production Design / Art Direction
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