GEOMETRY GLOBAL KUALA LUMPUR, Kuala Lumpur / VOICE OF THE CHILDREN / 2016
Overview
Credits
CampaignDescription
Bring To Light was an experience held in a gallery featuring black interactive posters that allowed people, by signing the posters, to bring stateless children to light, while making an emotional connection with the matter.
Celebrities, KOL, the media and the public were invited to participate in the experience.
The experience was extended online via bring2light.net where individuals could virtually bring stateless children to light and spread the word on social media.
Execution
The experience featured a series of black posters, with a built-in circuit, batteries and LED light bulbs.
Pens, with conductive ink, with a call to action “Connect the dots with your signature to bring a Child to light” were displayed next to the posters.
As an individual sign their name on the poster using a pen with conductive ink, the action closes the circuit, triggering the LED lights to reveal the face of a stateless child.
Outcome
The Bring To Light experience is now and open source project ready to be executed in countries around Asia. Plus, all posters were successfully auctioned to raise funds for the cause.
Relevancy
These interactive posters come with a direct response mechanism allowing individuals to use their signature to literally bring a stateless child to light.
Strategy
Give people the power to experience the difference they could make for stateless children.
Allowing them to engage with the matter physically and emotionally and witness the difference they could make instantly.
Synopsis
There are an estimated 150,000 stateless children in Malaysia, yet the general public largely ignores the issue, due to lack of awareness.
These children have no rights and no access to education or healthcare. They live in darkness.
More Entries from Art Direction / Design in Direct
24 items
More Entries from GEOMETRY GLOBAL KUALA LUMPUR
17 items