In Thailand, up to 80 percent of the city population suffers from office syndrome. Spending long hours in a freezing air-conditioned office can be the cause of many symptoms such as fatigue, headaches and constipation. However, as a tropical country, spending long hours in a cold office is not perceived as an unhealthy way of living but rather a privilege in everyday life. Cold drinks are also preferred due to the climate.

This ad targets office workers who are not aware that, without keeping their body temperature warm, such a lifestyle can lead to negative health consequences. We created an ad series that illustrates that THERMOS can deliver reliable temperature retention for up to 24 hours with its Vacuum Insulation Technology. By drinking warm beverage kept warm by THERMOS, it will regulate their body temperature by ‘Inner Warmth’ and benefit their overall health, just like wearing sweaters for your organs.