It reminds the stakes and the great challenge of this type of competition: a title is always ephemeral and that’s one of the hardest rule of sport.

Continuously, athletes must excel and renew their achievements if they want to stay on the first place of the podium. Nothing is never earned when it comes to competition.

The trailer connects the actions and performances of athletes in slow motion and upside down, until the final plan where a champion is thus withdrawn his medal. A dramatic and aesthetic bias emphasized by the soundtrack, which illustrates the challenge of this global competition where "every two years everything has to be redone" because are put into play the performance and titles of the athletes.

21,1 million viewers reached in total for the trailer, 3 million viewers for the competition, with the best audience of the year for France 2 reached for the final.

On the occasion of the 16th World Athletics Championships in London from August 4 to 13, France Television launches a film "Restart" to announce this event broadcasted on France 2 and France 3.

Taking the form of a commercial in which all the actions are slowed down to sublimate the beauty of sport and edited backwards, reminds the viewers that « every two years, it starts over again ».

The film is announcing the World Championships in Athletics, taking place in London from August 3 to 13, 2017 and broadcasted on France Télévisions. In 2017, 2000 athletes from more than 200 countries participated in the world's most important championships, all sports, of the year.