Outdoor > Poster Craft
MARCEL SYDNEY, Walsh Bay / HEINEKEN / 2017
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Brewed in Singapore, Tiger Beer is an icon of Asia’s streets. To celebrate this, we created a print campaign that captures Tiger’s one of a kind street credentials. From street food to cityscapes, neon signs to tattoos, we used a combination of CGI and photography to develop authentic and striking imagery that can run in any market around the world.
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