In the cluttered market stores, most of the stores are advertised themselves as fresh meats stores. Of course, consumers look for fresh meat, but another purchase factor is the price. Tin market store is already recognised as the place that sells very fresh meat, but how can Tin market store communicate the better price point too?

How do you make consumers recognise 'Tin' market store as the place that consumers can buy cheap quality meats? Therefore, the objective of these ads is to stamp the idea of `cheap’ onto the consumer's mind.

Everyone who sees the ad laughs or smiles. Surely the `cheap’ message was delivered.

To enhance the `cheap’ concept, the total look has to be simple & easy. Humour is the solution for this message, and comic style is the best way to deliver it.