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CHICKENS

1861UNITED, Milan / FREDDY / 2008

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OVERVIEW

Translation

Lightness. That's the concept this campaign wants to convey: a lightness of movement which only these shoes can guarantee.We see an athlete who lifts two chickens in their cages; an image which symbolizes the dream to fly, making them leave the floor even if for a few seconds. The whole idea is a sort of struggle against gravity, synthesised in a claim that sounds a bit like a pray: ‘Gravity set me free’.

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