RAINEY KELLY CAMPBELL ROALFE/Y&R, London / GHD / 2011
The idea is built around the character of Cinderella and possibly the most famous party scene in history. However in this story the ball isn't ruined for Cinderella when the clock strikes midnight for as her dress disintegrates she flees the party and stumbles upon a powder room in which she discovers the baroque looking ghd Midnight collection. The styler gives her the confidence to transform herself,creating an edgy party look with a few found items close to hand she struts back into the party,ignoring the now besotted Prince Charming.
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