Outdoor > Posters: Sectors

COCKROACH

OGILVY, Bangkok / LIVE LONG LIFE CO., LTD / 2022

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Overview

Credits

OVERVIEW

Cultural / Context information for the jury

The ad series communicates the idea through an illustration of ‘Glimpses of the body’ featuring common insects inside Thai households; Cockroach, Fly, and Ants. The ad only reveals and exaggerates the insect’s body outline, the head, eyes, legs, and wings from the food’s point of view rather than focusing on the food’s freshness as the typical ad does. The primary white colour is to set consumer’s perception of hygiene, premium product and minimalist feel. The human hand stretching the cling film over the plate is to reinforce that the product is a reliable barrier to insects getting into the food– the quality of Goo Go Green that is the solution to consumer’s wellbeing.

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