It is perfect for this media due to its simplicity and visual power. Just a stock image with the Corona logo on top seamlessly communicates the strong connection between the brand, beach life, and the sunset.

This campaign ran in South American markets that have very limited production budgets, but still need to continue building the brand and its connection with beach sunsets. That is why we developed a campaign using unretouched, low-cost stock images of the sun's reflection on ocean water, shaped like a Corona bottle, with just a logo on top.

The goal was to create a low-budget campaign highlighting Corona's connection to the beach and the sunset, communicating that Corona is a brand synonymous with relaxation amidst nature. This aims to resonate with those who enjoy being outdoors with a Corona in hand.

By strategically buying high impact placements around coastal towns, we reached over 1.5M people, almost 20% of the population in Lima. By flighting over the weekend, we connected a key drinking occasion, relaxing on the beach, to high traffic times in Lima. Thus, ensuring our message was reaching the right audience with the highest impact.