OnStar, the personal Online and Service Assistant, can save lives – because it automatically calls help in case of an emergency.

To advertise this feature, we created an outstanding print ad that presents this sophisticated system in a very simple way and definitely can’t be overlooked.

The ad was published in a limited edition of the "Stern" - one of Germany's most important magazines - which was available in the Lufthansa Business Lounge of the Hamburg airport.

Front:

If anything happens, help is on the way.

Back:

Automatic Crash Response.