Direct > Use of Media

CRUNCHY NUT CALENDAR

JWT, London / KELLOGG'S / 2006

CampaignCampaignLayout(opens in a new tab)
Presentation Image
1 of 0 items

Overview

Credits

OVERVIEW

ClientBriefOrObjective

Create an interesting and intriging Christmas greeting to send to the cereal buyers at all the major supermarkets.

Outcome

This piece was designed to stand out from other numerous seasonal greetings. Its standout was evident in the positive comments received from Kellogg's cereal buying contacts.

Solution

Rather than sending something predictable like a card, we produced an advent calendar with a twist. The chocolate usually found behind each window was replaced with a single flake of Crunchy Nut. The idea worked perfectly with the campaign thought 'OBVIOUSLY ANOTHER CRUNCHY NUT', and also kept the product front of mind with the buyers.

More Entries from Dimensional Mailing in Direct

24 items

Grand Prix Cannes Lions
NEED A JOB

Publications & Media

NEED A JOB

DE TIJD, I DO

(opens in a new tab)

More Entries from JWT

24 items

Gold Cannes Lions
STORIES FROM THE STREET

Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards

STORIES FROM THE STREET

MELBOURNE WRITERS FESTIVAL, JWT

(opens in a new tab)