Direct > Use of Media
JWT, London / KELLOGG'S / 2006
Overview
Credits
ClientBriefOrObjective
Create an interesting and intriging Christmas greeting to send to the cereal buyers at all the major supermarkets.
Outcome
This piece was designed to stand out from other numerous seasonal greetings. Its standout was evident in the positive comments received from Kellogg's cereal buying contacts.
Solution
Rather than sending something predictable like a card, we produced an advent calendar with a twist. The chocolate usually found behind each window was replaced with a single flake of Crunchy Nut. The idea worked perfectly with the campaign thought 'OBVIOUSLY ANOTHER CRUNCHY NUT', and also kept the product front of mind with the buyers.
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