Film > TV & Cinema Film
DROGA5, New York / GEORGIA PACIFIC / 2015
Overview
Credits
BriefExplanation
In any other business, a forgettable experience is a bad thing. But in the bathroom, having a toilet paper that’s designed to be forgotten is the best thing you could ever hope for.
Our campaign takes pity upon the adorable bath toys, old family photos and ceramic rabbits who are doomed to live in the bathroom, all stuck with unfortunate views of the toilet. They are forced to see all and forget nothing.
Daddy Gator tells the tale of an unfortunate bath toy who wound up on the ledge of the tub, pointed directly at the toilet.
EntrySummary
Let’s be honest, toilet paper is not exactly the most exciting product in the world.
So why do other brands in the category act like it’s some modern technological marvel? “Our softest ever!” “Lasts three times longer!” “Won’t fall apart when pouring some sort of blue liquid on it!”
Why do we need to be told to “Enjoy the Go” as if we needed permission? And can we please not “talk about our bums?”
At Quilted Northern, we don’t want to talk about it and most (normal) people don’t want to either. We know that the best bathroom trips are the ones when everything goes perfectly and are immediately forgotten. That's why our products are ""Designed to Be Forgotten.""
In a category that wants to shout about how much you’ll love using their product, we know it’s a good thing when you immediately forget ever having used ours. In fact, we take forgettable as a compliment.
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