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TRIBAL WORLDWIDE, A DIVISION OF DDB, Toronto / GENERAL MILLS / 2015
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It’s morning, and Dad is woken from his sleep by his younger son in a horse’s mask. He gets up and gets dressed for the day, gathering the rest of the family together for breakfast. As he walks through the house, he shares with the viewer some of the great things about being a dad. While he’s talking, Dad gives his younger daughter a piggy-back ride, offers up fatherly advice to his teenager son, prepares coffee for his wife and breakfast for his children. In addition to delivering an anthemic monologue on the awesomeness of dadhood, he demonstrates as he speaks just #howtodad.
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