Design > Corporate or Brand Identity

DAIMYO (LORD SAMURAI) PROCESSION

ADK, Tokyo / TOSHIBA / 2008

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Overview

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OVERVIEW

ClientBriefOrObjective

The objective was to visually appeal to the consumer, a technology such as biometrics, which seemingly has little relevance or interest.

Most Japanese love a spectacle. Therefore, we used a procession to express the outstanding feature of this technology, which allows a large number of people to undergo security checks without stopping or waiting. The poster is based on a picture scroll entitled "Daimyo (Lord Samurai) Procession" which is a very valuable artwork both historically and artistically. The picture scroll not only delights consumers but also contributes to the enhancement of Toshiba's brand image.

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