DHÉLET Y&R, Buenos Aires / PENTAGONO / 2018
A man comes home after vacations and finds out thieves have broken into his house. They are no longer there and everything is a total mess. He starts walking through the living room and while looking at this awful situation he starts insulting his country. Every single time he shouts and insult we cut, as a form of censorship, to amazing shots of different Argentinean natural wonders and spectacular landscapes Argentineans visit on vacations. The copy says: Argentina is an amazing country. Don´t let a thief ruin it for you. Pentagono Security Doors. Harder than reality.
In every country, when someone breaks into your house, you swear. In Argentina, when someone breaks into your house, you insult your country. Argentineans are used to a general insecurity context that makes them distance themselves from their national pride and love for their country.
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Use of Licensed / Adapted Music
BAHAY TULUYAN, TBWA\SANTIAGO MANGADA PUNO