Direct > Use of Media
OGILVYONE WORLDWIDE, Bangkok / ORAL B / 2007
Overview
Credits
ClientBriefOrObjective
Oral-B is famous for tooth brushes, however its dental floss is less popular. Most people are aware of the benefits of dental floss but the usage rate is not as high. Therefore, we would like to create more brand awareness and recognition of Oral-B Dental floss in order to generate more sales while using a small advertising budget
Outcome
The number of website visitors increased by 3 times.
Solution
This web banner emphasizes the effectiveness of dental floss. When the floss is used on the sentence, the sentence will stick to the floss like the real usage. This web banner also links the viewer to the micro-site in order to increase the number of website visitors.
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