Outdoor > Innovation in Outdoor
TBWA\PARIS, Boulogne-Billancourt / ASSOCIATION PRÉVENTION ROUTIÈRE ET VICTIMES & CITOYENS / 2021
Overview
Credits
Cultural / Context information for the jury
Every year, in spite of many innovations and much prevention, thousands of people still die on France’s roads, because of bad behavior.
French charity PRÉVENTION ROUTIÈRE’s mission is to educate drivers and change their behavior.
Please outline the innovative elements of the work
What was innovative is that we exhibited weapons made out of damaged vehicles involved in real accidents in relevant touchpoints for drivers: parking lots, gas stations, motorway rest areas etc.
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