Outdoor > Innovation in Outdoor

Disarm the roads

TBWA\PARIS, Boulogne-Billancourt / ASSOCIATION PRÉVENTION ROUTIÈRE ET VICTIMES & CITOYENS / 2021

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Overview

Credits

OVERVIEW

Cultural / Context information for the jury

Every year, in spite of many innovations and much prevention, thousands of people still die on France’s roads, because of bad behavior.

French charity PRÉVENTION ROUTIÈRE’s mission is to educate drivers and change their behavior.

Please outline the innovative elements of the work

What was innovative is that we exhibited weapons made out of damaged vehicles involved in real accidents in relevant touchpoints for drivers: parking lots, gas stations, motorway rest areas etc.

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