Schitaetsya — project that raises awareness of domestic violence in Kazakhstan and tracks data on these kinds of cases for the public, journalists and activists.

The problem of domestic violence is still a burning question for Kazakhstan.It is hard to see the scale of the problem behind statistical data, because ordinary people find data complicated, boring, unclear.

Our task was to reveal true scales of the problem.

Kazakhstan is a country with traditions and a patriarchal society, as a result representatives of the government, court, police in vast majority are man.

In 2017, the article “Intentional infliction of minor bodily harm” ceased to be criminal and moved to the status of an administrative one. Accordingly, the punishment was mitigated.

To help people understand the data we created a visual style that clarifies the scale of the problem, showing changes and dynamics for every number.

Complex statistical data turned into visual images that exposes all the horror hidden behind distant numbers.

Visuals style can change depending on numbers and values.

Target audience: journalists and activists.

First time images were presented in social media of the project and later appeared on the social media of KazFem. On KazFem page publications finally reached the audience, journalists and influencers.

New visual approach for statistical data of the project became the content for posts, graphic content for mass media, banners for the rallies.