The Twitter logo is currently the most prevalent bird in this world we have created. New Twitter accounts can number 400,000 a day while Twitter users all over the world have one or more accounts each, particularly young people, who on average have about 4 accounts each. Over the past few years, many have become a little bored of social media due to the influence of various social media and global social network systems. Today, about 60% of people feel that using social media has become as hassle, with Twitter topping the list of social media sites that are considered to be the most burdensome.

Conservation International launched a new way of engaging with endangered bird species around the world and social environments using Twitter, a bird that has proliferated digitally and no longer fascinates users.

We created two experiences based on Twitter usage patterns and built a website featuring images of endangered birds flying around, basing their initial shapes on the geometry of the Twitter bird icon.

SAVE ENDANGERED BIRDS WITH THE TWIITER BIRD.

1. People who use Twitter regularly can now use $Cashtag, a recently added donation function to donate money. When you use $Cashtag to give, a donation button appears in your Tweet so that your followers can easily give too.

2. Those who have given up Twitter, are tired of social media, need a Twitter detox, or are hesitant about giving money can donate their own Twitter accounts for a certain period. Donated accounts help get the word out about endangered birds and how to donate to those around you.

Through this activity, which has also received the support of celebrities, monetary donations were 25% up on the previous year, and the number of donated accounts topped 100,000. Moreover, with the donations collected through this project, we are also carrying out activities that create an environment that helps save endangered wild birds.