An exciting tv content can only be communicated in an utterly exciting way. We wanted each viewer to be truly taken by surprise; a disruptive and unexpected message at the early beginning of the tvc, instructing them “not to get Vodafone TV” did quite an impressive job. As the plot unravels, it is quite obvious that “yes, there is no need it to get it” if you ‘re leading a mysterious - adventurous - celebrity associated- mind blowing and scarily uncanny… everyday life.

But who’ s actually living all these at once? None the viewers, for sure. None of the common heroes on the big screen either! Just that single guy in the commercial. So yes, at the end of the day (… and the tvc), there is a common agreement: we all need Vodafone TV to spice up our everyday viewing, except for that one guy in commercial.

During the flight scene, the sleeping passenger awaken by the call to Sergio Llull ( a Spanish professional basketball player for Real Madrid) is actually a celebrity player, too; Nick Calathes is a Greek-American professional basketball player for Panathinaikos of the Greek Basket League and the EuroLeague.