"DR. MUELLER"

BBDO GROUP GERMANY, Dusseldorf / WRIGLEY / 2017

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Overview

Credits

Overview

EntrySummary

In Germany Wrigley’s Extra Professional with micro-granules is accepted as part of the daily oral care routine. Although doctors in Germany are not allowed to advertise products, Wrigley's Extra chewing gum is recommended by dentists since it was launched in 1987, because chewing this sugar free gum increases the production of salvia which cleans the mouth of food particles. In addition, Wrigley’s Extra Professional helps to neutralise plaque acids and returns the pH-level on teeth to a point where damaged enamel may be repaired. In short: chewing Wrigley’s Extra Professional helps to keep teeth clean and healthy. For this reason, the product is also sold in pharmacies.

Translation

Foolishly recommended by dentists since 1987.

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