PacSun is ground zero for beach-inspired streetwear for young people who, for the most part, don’t live at the beach. The Dress Irresponsibly campaign successfully tapped into the tangible realities of being a teen, trying to stand out while also fitting in by uniting 11 top action sport brands and 20 athletes with a free-spirited, rebellious and playful attitude. It positioned PacSun as a creative toolkit for style with its multi-brand base as a fundamental strength. It invited in a new generation of young people by celebrating their unique individuality and rebellious freedom. Dress Irresponsibly was a rallying cry for self-expression through personal style individual, creative and unexpected."