Most people don’t realize, but the interest rates on their savings accounts are so low that banks are pretty much just storing their money. To shake consumers out of their inertia and encourage them to compare our rates, we created a campaign that transports the viewer to “where the money goes” after you make a deposit –– a forgotten, dust collecting world populated by slow moving and comically inefficient characters. It creates a sense of staleness and that your money is safe... from any hope of growth.

Today, there is a general lack of awareness around savings accounts and the possible benefits of high-yield savings. According to a recent survey, 60% of Americans with savings accounts don’t know their APY (annual percentage yield) and more than half of Americans with savings accounts (56%) opened theirs without exploring other options. In addition, bank ads in the US share a very similar look & feel. As a new brand, it was crucial that we created a very distinctive aesthetic so viewers were intrigued and excited to investigate and invest in Marcus.