Audio & Radio > Craft
PUBLICIS FRANKFURT, Frankfurt / RHEINGAUER BEER / 2012
Overview
Credits
BriefExplanation
Rheingauer Beer is for real men who don't want light beer, diet beer or any of those beer-and-lemonade-mixtures.To convince our target group that absolutely everything about Rheingauer Beer is manly through and through, we started the ‘Brewed by Men’ Campaign… starring the brewer-in-chief who demonstrates what happens if a real man tries to provide solutions for typically female problems.
ScriptInEnglish
SFX: BOTTLE TUNEBREWER-IN-CHIEF: Letters to the brewer.
MUSICBREWER-IN-CHIEF: So here’s another letter here... and this is from Claudia from Villingen near Soltau, and she writes: My boyfriend was working late the other night so I decided to watch “Titanic” again. But as I tried to put the DVD into the player, I found another disc was stuck inside. After hours of pocking around with my nail file it finally ejected a totally scratched up disc called “Liza and her frisky lesbian friends“. I’m still totally shocked and don’t know what to do. Yours sincerely, Claudia.SFX:BOTTLE BEING OPENED. BIG GULP.
BREWER-IN-CHIEF: Ah! I completely feel for you and understand what’s going on inside of you emotionally Claudia. Here is my advice: Put the DVD into the freezer over night. You’ll be amazed to learn that in most cases the DVD will work perfectly fine after this treatment. See, there’s no reason to sing the blues, aye. Cheers!VO: Rheingauer Beer. Brewed by men.
ScriptInOriginalLanguage
MVO: Briefe an den Braumeister. So,... hier schreibt mir Claudia aus Willingen bei Soltau:Als mein Mann neulich nicht da war wollte ich gern mal wieder Titanic anschauen, doch die Schublade vom DVD-Player klemmte und ich musste stundenlang mit der Nagelpfeile darin rumstochern.Als sie endlich aufging lag darin eine total zerkratzte DVD mit dem Titel „Lisas lustige Lesbenspielchen“. Ich bin immer noch geschockt und weiss nicht, wie ich mich nun verhalten soll. Deine Claudia.SFX: EINE BIERFLASCHE WIRD GEÖFFNET. MAN HÖRT DEN SPRECHER TRINKEN.MVO: Liebe Claudia, ich kann sehr gut nachfühlen, was gerade in dir vorgeht. Lass mich dir folgenden Rat geben: Leg die DVD einfach mal ueber Nacht ins Eisfach, und du wirst stauen - in den meisten Fällen kann man sie danach wieder problemlos abspielen.... ne, Prost.ANN: Rheingauer Landbier. Von Männern gebraut.
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