Digital Craft > Content
DDB PARIS / UBISOFT / 2019
Overview
Credits
Describe the creative idea
In the game Division 2, the world has collapsed,
A smallpox hybrid virus has decimated a great part of mankind.
Every source of information is shut down. To immerse players in this post apocalyptic world, we developed a chatbot on messenger, using geo-localization, and native AR Technology. We Called it ECHO. 50 A.R Stories linked to site-specific locations such as restaurants, schools or banks. Each story let you be the witness of what could have happened in your neighbourhood if The Division 2 events became true
Describe the execution
We developed a chatbot on messenger, using geo-localization, and native AR Technology built-in Facebook Camera. We wrote, recorded dialogues with 10 actors and made AR scenes of 50 stories taking places in locations who exists in every city : Banks, schools, pet store, churches, stores, etc. By using a webview who loaded a map, players were able to navigate to the nearest locatios and play AR Stories in their neighboorhood. Discovering Echos unlocked rewards that players were able to use in-game to ensure their survival.
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