Outdoor > Ambient

ELECTRIC BOXES

ACG ADVERTISING AGENCY, Budapest / EXTREME DIGITAL / 2012

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OVERVIEW

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The dirty white electric boxes were rather unused media surfaces. So we turned these ugly looking boxes into attractive street objects demonstrating bright new home electronic products. Each of them were referring to the certain shop where it was standing: electric ovens stood next to a butcher’s with a line: For the freshest meat you have to come here, but you can buy the latest oven from your home. So we were telling people on the streets that there is no need to go after certain things, since Extreme Digital offers a wide range of products and delivers them straight to their home.

Translation

YOU HAVE TO MOVE FOR FRESH MEET, BUT YOU CAN STAY AT HOME FOR A NEW OVEN.

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