Outdoor > Culture & Context

ERASE THE LINE

INTOUCH SOLUTIONS, Kansas City / THE CHRYSALIS INITIATIVE / 2022

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Overview

Credits

OVERVIEW

Please tell us how the work was designed / adapted for a single country / region / market.

Only 3% of women in breast cancer clinical trials are Black women, even though they are 40% more likely to die from breast cancer than white women.

Even when insurance and access to care is the same as other groups, Black women still experience disproportionately poor outcomes, unnecessary intervention (surgeries) and death.

Why? A lack of trust in the white medical establishment’s ongoing and historically unequal treatment of black people.

But awareness isn't enough when deaths are this high.

We needed more than talk, we need action.

So we created the world's first digital resource specifically designed for Black women by Black women to directly address the problem.

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