DENTSU INC, Osaka / OSAKA COPYWRITERS CLUB / 2016
Overview
Credits
CampaignDescription
We try again and again and again…for the best copywriting. Only outstanding and well-thought out copies are in this annual, which has resulted from writing and rewriting over and over. We made the Osaka Copywriters Club annual using ERASER DUST FONT.
Execution
A large amount of eraser dust after writing and rewriting copies were used for this design. We arranged the eraser dust so it can be read as characters for making typography.
Outcome
As a result, the Osaka Copywriters Club award came to be recognized as an outstanding award which differs from others. The amount members of OCC has increased greatly.
Strategy
The target audience of the annual is all copywriters who are always struggling to write the best copies. We came up with the idea to give them a sense of affinity with this typography design.
Synopsis
OCC(Osaka Copywriters Club) is a local organization that supports copywriters. The OCC awards are given for creative copies selected from advertising produced during the year. We consider that the annual itself has to be sophisticated one since it is a complication of all the award-winning work.
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