Thanks to data people actually enjoyed and watched the content about soap and stains because they were looking for it. We stopped being and interruption on what people was watching and became that content.

Data Storytelling.

Implementation

Monthly there are more than 23.000 Google searches on how to remove stains and no brand was responding to those searches on video.

People are getting used to search for the things they need and find the perfect solutions in the right moment.

This is called Micro Moments. Delivering relevant content in the exact moment when the audience needed it.

Scale

16 videos

Brand relevance

Create relevant content about stains and win the How-To territory

Touch points

YouTube

Materials, style elements, design choices

We created the biggest Youtubers of Colombia on How To remove stains, building trust and engagement with the audience.

Methods and process

Camilo and Fabiola (main characters) are unique and special. They represent every home in Colombia and the love we have for the people that help in our houses. They are like moms to us.

Fab build their communication talking to moms, this time we talked to young adults and a new generation of moms that where raised Fabiolitas.

House maids are part of the family in Colombia, and one of the most trusted voices when it comes down to the purchase of Household goods.

The hole series was shoot with a i-phone 7.