The Philippines being the Facebook capital in the world, the group used ‘Memories’ to bring history to the news feeds of millennials.

The effort was run about a month before elections. After this campaign, other NGOs followed.

The idea helped fuel a movement on social and the streets.

The idea’s reach was 1,305% more than the usual Rock Ed post.

The engagement was 200% more than the average industry rate.

The effort reached 649,400 millennials, enough to defeat Marcos’ son who lost by 263,473 votes.

And the campaign didn’t just tackle human rights abuse. It told the whole story of the dictatorship from the muzzling of media to the rape of the economy.

The son of Ferdinand Marcos was running for Vice President, and trying to win our millennials who hadn’t lived through the terror of his father’s dictatorship.

He saw his father steal USD 10 Billion from the Philippines.

He saw his father jail, torture, and kill thousands upon thousands of Filipinos.

But in election surveys, he was leading.

And so Rock Ed, a group seeking alternative ways to educate the youth, made sure millennials know about our history. So they don’t vote him to power.