A McDonald's Europe Happy Meal promotion featuring 8 collectible characters distributed from restaurants in 40 markets.Each Happy Meal came with a multimedia disc that brings one of the characters to life on a desktop. Without the need for translation, the digital toys guided children through a series of clues leading to games and interactions featuring the characters, including an interactive digital friend, desktop challenges, and an immersive adventure.Accompanied by viral videos, and a microsite translated in six languages with beautiful background narratives, wallpapers and additional games, the interactive campaign delighted young and old alike.