Audio & Radio > Craft
DDB GROUP GERMANY, Berlin / VOLKSWAGEN / 2016
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The Volkswagen Golf with ACC (adaptive cruise control) helps keep the distance in every situation. In order to show that in a funny way, we turned the distance between cars into distance between people. In the radio spots, familiar people act extremely distant with each other – even though they are in intimate situations – by using a very formal and bureaucratic language. Whether during a marriage proposal or a baby shower, our protagonists keep their distance in every situation.
ScriptInEnglish
SFX: Living room cosy atmosphere.
Old man:
Dear descendant, I would like to notify you that you are my preferred son.
Young man:
Father, I would like to thank you for your consideration of my performance regarding my role as your son. But, I should point out that you have no other offspring besides me.
Old man:
Duly noted. You shall hereby receive the family pocket watch.
SFX: „Tsching!“, handing over watch.
Young man:
I look forward to receiving said timepiece. And thank you for the mostly adequate fulfilment of your role as father, particularly your council on matters of importance.
Speaker:
Distance in every situation.
The Golf. With adaptive cruise control ACC.
Volkswagen.
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