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FEATHER

HASAN & PARTNERS, Helsinki / METSA WOOD / 2016

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EntrySummary

Metsä Wood is a leading supplier of premium wood products sourced to responsible managed forests. Metsä Wood and its main product, Kerto LVL are well known and successful in Finland. As Finland is over 70% forest, wood and wood constrution are familiar to Finns. In the rest of the world, however, there is still a wide-spread lack of awareness of how great and sustainable a construction material engineered wood is.

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Translation

Written explanation:

Wood is the best way to both battle climate change and house a growing urban population. Wood, however, is a misunderstood alternative to concrete and steel even among professionals. Metsä Wood’s main product, Kerto® Laminated Veneer Lumber, is light, fast and green with multiple uses in construction. We wanted to increase awareness of Kerto and its key strengths and benefits especially among young architects - esthetically minded design lovers. We used black and white images to portray wood in a new light. The style is reminiscent of architectural and design photography. We only used pieces of untreated wood and light.

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