Audio & Radio > Product & Service
RAYGUN, Brussels / KNACK / 2015
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BriefExplanation
The brief for this radio campaign was to create distinctive radio commercials that reflect the content of the weekly magazine.
With the “Engaging“ campaign we wanted to bring the weekly topics in an original way, wakening the listener and taking them on a journey through this radio commercial. In all “engaging” commercials we focus on values that are important to the brand Knack.
ScriptInEnglish
MUSIC: ELECTRONIC STRINGS
MVO: (REVERBERATING) So there you are, zombie of the small screen, drama queen on the sofa. Get up, get Knack Focus and enter the dark cinematographic Valhalla.
Plunge into the imaginary worlds of Fellini, watch with bated breath and immerse yourself by cutting edge film music. Get blown away by dozens of movies. Dance, dance, dance on the beats of Arsenal. And shout out loud like Bret Easton Ellis: Fuck LA! Long life Ghent!
ANNCR: This week in Knack Focus: the FilmFestGhent Special. Don’t miss it.
MNEMONIC: KNACK
ANNCR: Completely Film. Completely Knack.
ScriptInOriginalLanguage
MUSIC: ELECTRONIC STRINGS
MVO: (REVERBERATING) Daar zit je dan, zombie van het kleine scherm, diva van de divan. Sta op, haal nu Knack Focus en treed binnen in het donkere walhalla van de cinematografie.
Dompel je onder in de verzonnen werelden van Fellini, hap naar adem en laat je meeslepen door vernieuwende filmmuziek.
Laat je van je sokken blazen door tientallen films. Dans dans dans op de tonen van Arsenal. En roep zoals Bret Easton Ellis: (SHOUTING) Fuck LA! Leve Gent!
ANNCR: Deze week in Knack Focus; de Film Fest Gent Special. Niet te missen.
(MUSIC FADES OUT)
MNEMONIC: KNACK
ANNCR: Helemaal Film. Helemaal Knack.
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