Health promotion campaigns are typically designed to elicit fear, yet the use of fear is often ineffective in achieving the desired behaviour change. We need to use a radically different approach, and break the existing taboo and prejudices over the rectal examination. The Finger Puppets come to life and perform a funny, catchy, didactic song that invites us to lose the fear of the rectal examination. The idea was to naturalize the procedure and break with the taboos that are born from prejudices and lack of information. By showing the meaninglessness of this fear we demonstrated that once overcome it, it’s not only painless, super-fast, and can save your life!

You may be afraid of being alone and bald.

You may be afraid of creepy clowns.

You may be afraid of hairy spiders

Or afraid of aeroplanes,

Afraid of public speaking,

But there's something you should hear

Don't fear the finger,

(It's painless)

Don't fear the finger

(It takes a sec)

Don't fear the finger

(It saves lives)

Don't fear the finger

'Cause there's nothing to fear.

You may be afraid of forgetting to mute your Zoom.

You may be afraid of not being cool.

You may be afraid of sneaky hackers,

Afraid of the IRS,

Afraid of mollusk eating,

Afraid of…

Wait wait wait, who is afraid of eating mollusk?

…

I am!

Me too!

Don't fear the finger

(Don't you hear it)

Don't fear the finger

(It's painless)

Don't fear the finger

(Takes a sec now)

Don't fear the finger

Don't fear the finger

'Cause there's nothing to fear.

If you are over 50 get checked out once a year. It’s painless, it takes only a few seconds, and it can save your life.

Don't fear the finger

(Don't fear the finger)

Don't fear the finger

(Don't fear the finger)