Film > FILM
DIESEL, Montreal / RENO-DEPOT / 2006
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CampaignDescription
FIT PACKThe ad opens on a man in his garage. He’s in pain. “Does your weight keep getting in the way”, a voice-over asks. The camera then cuts to the same guy wearing a Fit Pack around his waist. The voice-over then explains how the miraculous Fit Pack measuring tape will melt away pounds at the touch a button, etc. SUPER: If it existed, we’d have it.
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