Fixing the bAIs plays a crucial role in promoting gender equity in AI. By addressing biases in AI, it works towards a more balanced and inclusive representation, in the digital world. The campaign uses AI to fix AI. It's not just a campaign; it's a catalyst for change. The campaign’s global impact and reach, reshaping public perception is a compelling testament to the power of creative thinking in pushing the boundaries of the digital and technological landscape. The campaign was created digitally to rectify bias in the digital world through digital platforms.

In the Middle East, the fight for women's equality in the workforce is at a critical point. Despite progress over the last half-century, female participation in the workforce is at only 25%, far below the global average of 50%. The gender gap is even more evident in leadership roles with men holding 96% of positions on corporate boards, as shown by the MSCI ACWI Index. The rise of Artificial Intelligence exacerbates this issue, reinforcing real life biases. UNESCO warns that AI is regressing decades of female progress, one prompt at a time.

Aurora50, a DEI impact agency founded in 2020, is addressing this challenge. As a catalyst for change in workplace diversity, equity, and inclusion, Aurora50 guides corporations towards more inclusive futures. They focus not just on real-world diversity but also aim to influence the virtual realm. Aurora50’s mission led to a significant initiative to fix AI biases using AI itself. Our campaign offered a solution to counteract female representation biases in AI, starting on digital platforms and expanding to reach global policymakers.

The campaign's influence was seismic gaining international recognition and influencing policies. It played a pivotal role in influencing 52 nations to adopt the EU’s first AI Act.

As a small Middle Eastern startup, Aurora50 stands as a testament to the power of not only transforming workplaces but also driving significant global societal changes and raising public awareness.

For decades, women struggled to make workplace gender discrimination illegal. But Artificial Intelligence is not ruled by law. AI can reproduce human prejudice and perpetuate bias, further stigmatising and marginalising women on a global scale. Although it can shape the future of humankind, AI feeds on biased datasets. It amplifies the existing anti-female biases in our societies, rejecting job applications from female candidates and affecting their representation in the workforce. According to MIT, AI image-generating tools assume that 97% of professionals are men.

Therefore, dedicated and systematic effort is essential to counter bias in machine-human interfaces and to ensure that technology does not amplify societal inequalities and harmful gender stereotypes. Aurora50, GCC’s Diversity, Equity, and Inclusion impact agency. Leading companies toward fairer workplaces, strives to be recognised not only as real-life diversity champions but also as major influencers in the virtual world, advocating for an equitable future.

In meticulously gathering data from MIT and UNESCO, we uncovered a concerning truth: AI feeds on biased datasets, amplifying existing anti-female biases is why AI image-generating tools perceive 97% of professionals as men.

Our campaign targeted influential figures—key players in the AI industry, policymakers, AI developers, tech leaders, organisations, media, societal representatives - who could spark meaningful change.

Operating across diverse platforms, from social media to open datasets, we sought to rectify biases within AI. Our impactful online video initiated a global conversation, grabbing the attention of both media and key figures in the AI industry.

Our approach involved generating thousands of inclusive images, strategically populating open datasets to reshape AI's perception of women in various professions Notably, we actively participated in the only Plenary meeting of the CAI, thematically linked to examining the draft Council of Europe [Framework] Convention on AI, Human Rights, Democracy, and the Rule of Law.

The project launched on International Women's Day, 8th of March 2023.

Using AI image-generation tools, we built an extensive collection of diverse and inclusive images featuring women in various professions. We removed gender from their metadata (file names, tags, and descriptions) and added this powerful database to our website fixingthebias.com, catapulting these images to stock image banks, social media, and AI training datasets. Additionally, we created a lifelong Discord community that continuously uses Midjourney and generates images to fix the bias, one profession at a time.

We have created more than 80,000 images and trained 9 datasets, including LAION-5B (world's largest dataset of 5.85 billion image-text pairs, the biggest openly accessible image-text dataset in the world and the primary dataset for AI image-generating tools such as Midjourney, DALL·E 2 and Stable Diffusion). Major stock image companies contribute by incorporating our images for free download.

Fixing the bAIs is being pointed out as a lasting solution to fix gender bias in AI at world summits and councils, such as the Council of Europe and CAI. Acknowledged by AI scientists at Ceimia and Mila (largest concentration of deep learning academic researchers globally), the project has inspired white papers affirming its significance. Its impact extends to educational institutions worldwide, showcased at schools and universities. The project contributed to passing of first regulation on Artificial Intelligence, the EU's AI Act, which deems bias in datasets unacceptable, adopted by 52 countries at the EU parliament. Nine datasets, including Liaon 5B (the world's biggest openly accessible image-text dataset) have undergone training. We also set a World Record for the most pledges received for a gender equality in the workplace campaign in 24hours. Campaign reached 4.4 billion people and earned $4.5 million in media, campaign has gained substantial impact and recognition.