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LUKAS LINDEMANN ROSINSKI, Hamburg / MERCEDES BENZ / 2018
Overview
Credits
BriefExplanation
It’s the launch of a totally new Mercedes-Benz: “The first of its kind” new X-Class.
We accompany the X-Class as it enters the world: Wherever the Mercedes-Benz X-Class appears – from the roughest desert to the most stylish urban setting – everyone becomes a follower: Gauchos on horses, a team of ice hockey players, the national football team, harley riders or even not people at all – like a 5 ton monster or some alien invasors for instance. There are also a group of young people on the truck bed, or some guys following by motor scooter, just to name a few.
Can you follow the new X-Class?
Solution
The aim for the film is nothing less then a cinematic artpiece, consisting of stunning driving shots as well as a great variety of picturesque crowd of followers, who we mostly see in the perspective from the back of the distinctive cargo area. The film’s heart rate will be driven by the song “Ordinary Tribe” by The Everlasters.
So every single shot is artfully composed by the director to fit the rhythm and the beat.
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